READING
Seth Godin: Meatball Sundae: Is Your Marketing out of Sync?
A great marketer always a step ahead as to what you should be thinking about with your product (****)Kay Allison: Secrets from the Innovation Room
Some great tips on how to tap into your inner creativity and how to avoid the 10 enimies of innovation (****)Jurgen Wolff: Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides)
100 case studies of businesses that took a sideways look at the market and did something surprising (****)
Contact
- Email Address:
Rob's Blogs
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Other...: overheardonthegoldcoast.com
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Other...: robmccasker.com
Biography
Born in Melbourne (5/9/65) now married to Raidah with 3 children. Jackson (6) Tahlia (4) and Ruby (2)
I also have a 12 year old daughter Lauren who lives with her family in Brisbane.
Interests
Personal Development, Innovation and Blogging are my top three. Keeping fit is also a priority with a personal trainer twice a week to get me off the couch. I'm an AFL fan and member of The Hawthorn Football Club.
